THE WORD Press has launched a free analysis service for executives of industrial, transport and mining companies to make marketing a profit generator rather than a loss-maker.
According to the editorial and marketing strategy specialists, its free new service helps determine if a company marketing strategy and set-up is structured poorly, which can lead to poor allocation of capital in modern business-to-business (B2B) media environments.
The company says the dynamics of advertising and business-to-business communications are changing very quickly with the rapid growth of online marketing. As such companies have yet to alter their approach and personnel structure to make the most this development.
The Word Press says as experienced operators within the field of B2B publishing, it is only too happy to call in, on a no-obligation basis, to evaluate how your business marketing can setup from the ground up with minimum personnel, modest cost and maximum returns.
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